Chinese Consumer

The Top 10 Chinese Platforms for Reaching Chinese Tourists in 2023: A Comprehensive Guide

Chinese traveller 2023

China’s tourism industry is a lucrative market, with Chinese tourists known for their high spending power and love of travel. As such, businesses around the world are eager to attract Chinese tourists to their destinations. With China’s borders now fully open, 2023 is shaping up to be a great year for businesses looking to tap into the Chinese tourism market.

But how can businesses effectively reach and attract Chinese tourists in 2023? One effective strategy is to utilize the top Chinese platforms for targeting this audience. Here are the top 10 Chinese platforms that businesses can use to attract Chinese tourists in 2023:

Weibo: Weibo is a popular microblogging platform in China, similar to Twitter. It has 600 million monthly active users and is a good platform for reaching a large audience of Chinese tourists and promoting your business through sponsored posts and influencer partnerships.

WeChat: WeChat is a messaging and social media app that is widely used in China. It has 1.2 billion monthly active users and is a good platform for reaching Chinese tourists through targeted advertising and by setting up official accounts for your business. You can also use WeChat to connect with Chinese tourists while they are traveling by offering promotions, discounts, and other perks.

Xiaohongshu: Xiaohongshu is a popular social media and e-commerce platform in China, particularly among young female travelers. It has 500 million registered users and is a good platform for promoting travel-related products and services to Chinese tourists, as well as for gathering customer reviews and feedback.

Qyer: Qyer is a travel-focused social media and review platform in China. It has 30 million monthly active users and is a good platform for reaching Chinese tourists who are planning their travels and looking for recommendations. You can use Qyer to showcase your business and highlight the unique experiences and amenities that you offer to Chinese tourists.

Tuniu: Tuniu is a leading online travel agency in China. It has 300 million registered users and is a good platform for promoting travel packages and tours to Chinese tourists, as well as for partnering with Tuniu to offer special deals and promotions to its users.

Ctrip: Ctrip is another leading online travel agency in China, offering a wide range of travel products and services including flights, hotels, packages, and tours. It has 300 million registered users and by partnering with Ctrip, businesses can reach a large audience of Chinese tourists and make it easier for them to book travel to their destination.

Mafengwo: Mafengwo is a popular travel review and recommendation platform in China. It has 100 million monthly active users and is a good platform for reaching Chinese tourists who are looking for travel inspiration and recommendations. By encouraging Chinese tourists to leave reviews and ratings on Mafengwo, businesses can improve their reputation and visibility among this audience.

Qunar: Qunar is another online travel agency in China that offers a wide range of travel products and services. It has 300 million registered users and by partnering with Qunar, businesses can reach a large audience of Chinese tourists and make it easier for them to book travel to their destination.

Fliggy: Fliggy is Alibaba’s online travel booking platform, offering a wide range of travel products and services including flights, hotels, packages, and tours. It has 300 million registered users and by partnering with Fliggy, businesses can reach a large audience of Chinese tourists and make it easier for them to book travel to their destination.

Chinese KOLs (Key Opinion Leaders): Chinese KOLs are influential individuals or groups on social media who have a large following and can promote products or services to their followers. By partnering with Chinese KOLs, businesses can reach a large and targeted audience of Chinese tourists and promote their business in a more personal and authentic way.

If you are interested in learning more about how Digital Crew can help you attract more Chinese tourists, we invite you to get in touch. Our team of experts has a wealth of experience in marketing to the Chinese tourism market and can provide tailored solutions to help your business succeed. Simply send us a message or inquire below to schedule a consultation and discuss your specific needs. Don’t miss out on the opportunity to tap into the lucrative Chinese tourism market in 2023 – inquire with us today!

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