
Chinese Digital Marketing Services
TMall Agency
TMall Agency in New York
TMall owned by Alibaba is the largest B2C e-commerce platform in Mainland China. TMall aims at providing quality international goods to Mainland Chinese consumers, with the slogan: 100% foreign original authentic, 100% foreign merchants, 100% domestic return.
To setup store in TMall Global - Brands must be registered outside of Mainland China have local market registrations, trademark, good reputation, etc. Logistics can be handled by international TMall cross-border drop shipping specialists that allow delivery to Chinese consumers within 5-8 work days. Alternatively orders can be processed via a bonded warehouse solution from one of the free-trade zones in Mainland China.
At Digital Crew we help you open your TMall Global store right from the registration process, to design and launch of store and also payment methods (Alipay and WeChat Pay). We also do market analysis on competitors and category research. Once the store is live we help you with management of the store, promotions, advertisements, etc.
We assist you with the following services:
Activation
• SKU and Category Research
• Competitor Research
• TMall Flagship Store Registration
• TMall Store design
• Customer Service Team training
• Product Content and Images creation and upload
• Store deployment
• Store go live
Operations
• Store management
• In platform management
• Customer Service
• TMall SEO
• TMall SEO
• KOLs and Live Streaming
• Campaigns
• Promotions
Optimization
• Performance management
• Product management
• Loyalty programs
• Data monitoring
• Reputation management
• Inventory management
• Financial management
TMall is not like Amazon and there is bigger setup fee, deposit fee, commission charged by TMall (based on category), payment processing fees, warehousing, logistics, etc.
As a TMall partners we usually charge three types of fees to our clients:
Set-up fees - $8k to $20k (depends on the SKUs)
Fixed monthly operating fees - $5k - $12k (for operations)
Sales Commission - 3% to 10% (depends on the volume)
On top of these fees, clients should expect to spend around 20% to 40% of their projected annual sales for the first year in advertising.
In addition to Tmall we can also assist you with launching stores in JD.com, Taobao, Alibaba 1688(business-to-business marketplace focusing on domestic trade in China), Xiaohongshu/Little Red Book, Vipshop, Dangdang (books and ebook), Kaola, etc.
We help brands to grow and succeed in China with TMall
Chinese Digital Marketing Services
Baidu SEO
To succeed in Chinese market, you truly need to have a deep understanding on how Chinese users search on Baidu. We understand China’s unique culture, Chinese language and China’s legal system and help you rank on Baidu.
Baidu PPC
Baidu PPC (Pay Per Click) helps brands to drive instant, qualified, targeted traffic to your website which increases traffic, leads, sales and revenue of your brands. Baidu PPC is one of the most effective ways to drive paid traffic.
Content Marketing
We help you localise your content with the help of our NAATI certified translators to bridge communication and cultural gaps among your Chinese consumers.
Thinking about China - Get WeChat Official Account First. Over 20 million brands have a WeChat Official Account to connect to over 1.1 billion Chinese.
Weibo is second most powerful tool after WeChat in the Chinese Social Media landscape. With over 340 million active users get your brand noticed with an official account.
KOL Marketing
Much like Influencers in Western world, KOLs are very crucial in the overall digital marketing approach in China.
Website Design & Development
Digital Crew’s years of experience, our web design and development solutions are customised to help your brands achieve your digital marketing goals - traffic, repeat visits & conversions
Hosting & ICP license
Digital Crew is a Alicloud partner and helps brands host their website in Mainland China with an ICP license. Digital Crew is trained in handling, filing ICP application and fully committed to help you in getting your website launched in China.
Little Red Book
With over 300 million registered users and 100 million active users, Little Red Book has become the go-to app for females aged 20-35 years old living in top-tier cities in China to discover the latest trends and products.
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