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Insights

Why Keyword Marketing Is Dying in China and What Brands Must Do Instead

For years, brands entering China asked the same question:
“What keywords should we rank for?”

That question is losing relevance.

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The Machines Are Taking Over – and China’s Building Them

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How to Maximize Ad Spend During Mid-Autumn Festival Week

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Mid-Autumn SEO Playbook Douyin, RED & Search Strategies for Holiday Success

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The Green Gold Rush: How China’s Low Carbon Agenda Is Creating New Market Frontiers

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During Trip: Converting High-Spending Travelers in the Moment

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The Red Tape Is Ripping: Why 2025 Is a Breakout Year for Doing Business in China

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Why travel is the new luxury for China’s affluent

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How Important Is Localization, and What Does It Involve?

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How to reach Chinese real estate buyers on RED and WeChat—without ads

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Starbucks Under Siege: How Global Brands Are Being Disrupted by Local Chinese Champions

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Leveling Up: How RED, JD & Others Are Backing Brands

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They’re Not Googling It. They’re Xiaohongshu-ing It.

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