About Cebu Pacific Air: The Philippines’ largest airline with the lowest fares to over 60 destinations in Asia-Pacific and the Middle East.
Solution: Digital Crew team members from Australia and China have been working with Cebu Pacific Air for past 2 years to target more FIT tourists from Mainland China to book their seats directly with Cebu Pacific Air to fly to Philippines.
Digital Crew work very closely with Cebu Pacific Air digital team to launch a number of digital campaigns in Mainland China via channels like WeChat, Weibo, Baidu, KOLs, Media Buying, etc.