HBA is a global hospitality design firm working across luxury hotels, resorts, and mixed-use developments. The objective was to rebuild and reposition HBA’s presence in China after a prolonged period of inactivity, and re-establish brand relevance with Chinese developers, owners, and hospitality decision makers.
Channel focus
HBA’s WeChat account had been inactive for an extended period prior to engagement. Digital Crew audited competitor activity, mapped content gaps across comparable hospitality and design firms, and restructured the account for long term growth.
We rebuilt the content strategy around premium storytelling, project depth, and brand authority. Visual direction, copy tone, and publishing cadence were redesigned to align with how Chinese audiences consume architectural and hospitality content.
The account shifted from a static brand presence to an active discovery and engagement channel.
Talk to us about WeChat strategy, content, and long-term China market growth.
